Hi, I’m Paul. I’ve been married for 13 years and have 2 boys. I enjoy golf and softball, and I love to watch my boys play soccer. My favorite job is being dad. But next to that, I love owning Affordable Fashion Readers. What I enjoy about this business is helping people. I feel great satisfaction when a customer says our glasses are durable, or “I can’t believe how little you charge for such a great product.” I know that the glasses we provide help people see better, and that’s a good feeling.

It’s exciting to me that we ship all the over the USA and internationally. In the Land Down Under, people are wearing our glasses. And they’re wearing them in Italy and England. I really enjoy it when people say thanks for making this easy for them. We often hear about how a customer previously dealt with a big company and experienced a lot of hassle.

My goal is to develop a business where customers consistently think of us when it comes to fashionable reading glasses or sunglass readers. I want to encourage an interactive landscape where our customers become partners. As partners, tell us what you want and we will do our best to find those products.

I want to hear from you. Let us know what we are doing right and what we can do better. I think social media, more than ever before, will help facilitate this kind of relationship between business and consumers. The future is bright. Let’s put on a pair of readers and relax.

When my dad moved to Florida in 1995 to help out his son and daughter, he had to reinvent himself. He went down there with nothing, and in fourteen years he managed to build up a solid business selling readers and sunglasses.

Here at Affordable Fashion Readers, I am proud to continue the legacy of my father, Bruce Heyman. He was a father of four, a brother, a grandfather, and a friend. He always strove to please his customers, and he did that to a fault. If something didn’t go right along the way, he would compensate for it and make it right.

My dad was an entrepreneur at heart. He started his venture in 1995 as a weekend business, selling sunglasses and other goods at flea markets in Stuart, Florida. Eventually he found his niche and transitioned a good part of his business to reading glasses. In 2007, he started selling readers and sunglasses on the internet. The glasses on our website have names, and a lot of those names represent people who were important to my dad in his life. That’s the kind of guy he was.

We only had the opportunity to work together for 11 months before my dad met an untimely death in 2009. But I learned so much in that short time. He was always striving to think of ways to grow the business. He would say that when it came to picking “winners,” you should pick glasses that you might not pick for yourself. His suppliers were very fond of him, and one of his many strengths was building relationships. They liked to call him the “Sunglass King.”

I enjoyed the time we had to work together, and I am firmly committed to maintaining the success of Affordable Fashion Readers in honor of the Sunglass King. My dad once said, “Don’t say goodbye. Let’s just say ‘See you later’.” So, Dad, I will see you later.